Photography is an essential part of a customer's shopping experience. Product images must be visually appealing and accurate. High-quality photos increase the likelihood of a customer clicking the add-to-cart button. E-commerce photos can be used on your website and across other marketplaces and platforms.
Let's experiment with more dynamic images that feature a balanced mixture of color, props, and ingredients. These are all visual clues that allow the viewer to visually experience your product. This is where viewers are converted into buyers.
Whether your objectives are to build brand awareness, increase traffic, or contribute to lead generation, introducing video to your strategy will bring some impressive results. For instance, adding video can increase site traffic by a reported 200%.